A nautical theme for a training company.
This logo project was for Telltale Learning, based in South Wales. They provide trains for a range of health and care settings.
The client had already chosen the name for this new venture. Telltales are the pieces of ribbon attached to sails on boats. As the wind flows over the sails, the telltales move. When the telltales on each side of the sail flow in parallel, the sailor knows they are making best use of the wind.
Working with New Realm Marketing, we presented mood boards to help the client decide on a style for the new logo. There was a choice of nautical themes along with a couple of other options.
The chosen logo is based on a stylised sail with simple ‘telltales’ flowing in and out of it. These shapes also form a pair of capital Ts.
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