Saxon Marine is a South Wales-based supplier of chains, anchors and other maritime hardware to the worldwide shipping industry.

They were working with New Realm to improve their marketing. They already had a logo which they were happy with, so apart from a few minor tweaks, this was left unchanged.

The first piece of work was an A5 leaflet sent out all of Saxton’s past and present customers. Taking my cue from the colours in the original logo, I created a background image of an orange sky over a blue sea, and superimposed a simplified version of the logo over the watery background. The leaflet was accompanied by a coaster which would hopefully sit on customers’ desks as a long term reminder.

This blue-and-orange style became the long term brand look for Saxton’s communications, both in print and via monthly MailChimp newsletters. The cleaner, simplified version of the logo has proved to very flexible, as seen in its use on the Christmas message sent out to customers.

The latest communication, still using the same style, is an A3 poster sent out to all buyers, aiming to simplify and speed up the procurement process. It has reminders of the information needed when placing an order for the most commonly purchased items.

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