The Parlour Pet Boutique is a high-end pet accessory retailer based near Stratford-upon-Avon. They specialise in products for dogs, cats and chickens.

Parlour Pet Boutique were looking for a simple and stylish brand identity that would reflect their high-end stock and discerning clientele. After being presented with three choices, the option they chose was a simple, silhouette-based design.

This was supported by a brand book, which lays out how the logo, colours, typography, etc are used to build the brand and reflect the company’s values.

As the business was a new startup, they needed to announce their opening weekend, both online and in local press, and had asked New Realm Marketing to help with this. The ‘Downton Abbey’ style flyers and adverts proved a big hit and helped with a successful and busy launch.