This project was to create a logo for Moral Training and Development, based in South Wales, who provide all kinds of staff training enabling companies and individuals to achieve as much as possible.
This project (with New Realm Marketing) began in the usual way with mood boards to help the client choose what sort of look would best suit the company. From there, I designed a few logo ideas which were presented to the client.
This idea came from a mood board we had called ‘Non-linear’, where the logo is distorted or unbalanced in some way. In this case, the pieces are coming together to create the complete ‘m’, just as Moral’s training brings together the different elements of a business to function as one.
As always, the logo was supplied in a variety of formats, giving the client plenty of flexibility in how it is used.