Marian Hanson is a counsellor working in the Midlands. She wanted a new logo to differentiate her existing role as a counsellor form her new venture as a ‘confidence and self-worth’ coach.

The idea that was selected features a butterfly, a symbol of the transformation that Marion’s clients seek in their lives. The wings are made up of women’s faces, reflecting the business’ clientele. The colours were chosen to be confident whilst remaining traditionally feminine.

The colours were also applied to photos of Marian, allowing her to add a personal touch to her communications without disrupting the colour scheme.