This was a short and snappy project, taken from start to finish in about a week. Hairspray is a unisex hair salon based in Tonyrefail, South Wales. The owner wanted to update the shop’s look, which had been in place since it opened in 2008.

Following guidance from the client, I presented three designs – two based on the ‘hipster’ look, and the third having a retro 1960s feel.

In the end, it was one of the hipster designs chosen, based around a hexagon and and an interesting typeface. The use of the right imagery supports the logo in developing the hipster look, as seen in these promotional images.