ExpertLogic is a software and technology company in South Wales.
They approached New Realm Marketing about updating their branding. Once they agreed on their requirements, New Realm asked me to design a new look for ExpertLogic which was cleaner and more modern, and was reflective of the hi-tech industry they work in.
The reference I had as a starting point was one of their old business cards. They were happy with the colours, and wanted the new brand to retain a triangle, which they considered to be at the heart of their old look.
As usual, three designs were submitted, and this was the one that was chosen. The graduated colours and repeating shapes within the triangle create an interesting effect which draws the eye, and the simple, modern font is ideally suited to app developers.
As well as the main logo, the brief included two sub-brands which represent different areas of the company’s business (shown here in their horizontal format) as well as stationery and social media graphics.