CMR Sport is the working name of an LTA Accredited tennis coach working in Scotland. He wanted to replace an existing, home-made logo with a new one which was bolder, cleaner and more dynamic.

The company colours were green and purple and, with their visual connection with Wimbledon, there seemed no reason to change this combination.

I presented four ideas and, as often happens, we ended up combining elements of two of the ideas to create the final logo. Shown here are the logo in its various colour options and the business card.