Club 58 is an exclusive, invitation-only members’ club run by Diamond Centre Wales. For the launch, I was asked to produce invites, pop-up banners and posters for the showroom, and a 32-page booklet featuring DCW’s latest jewellery designs.
At the heart of the launch was the concept of ‘the elements’ – traditionally Earth, Fire, Water and Air – but adapted with a little artistic licence to Earth, Fire, Wind and Ice. I was a given photos that DCW had already shot, and asked to adapt them to each of the four elements, adding backgrounds and other graphics that would build the theme.
Shown here are some of the ‘before’ and ‘after’ images, along with sample pages from the booklet, and the billboard advert for ‘Fire,’ the first of the collections to be launched publicly.