This was another project carried out with my long term collaborator, New Realm Marketing. Their clients, Chapel Row Architecture, felt that the simple, self-made logo they had started out with no longer adequately represented the firm’s professional standing and wanted a new look created for them.
The brief was that the new logo should be simple and stylish, and should include an element that could be used as a standalone brand mark. Four options were put forward and the one chosen was this blue and charcoal logo featuring a bold, angular CR lettermark that can be used separately.
When the logo was developed to its finished state, I set about creating stationery, a folder and digital assets for online use, as well as a ‘brand book’ detailing how the logo, colours and photography are used to create an overall brand look.