This was a quick, fun project as we were only creating a logo and colour palette.

Blooms Boutique was a new startup flower and gift shop in South Wales. The owner wanted a relaxed, casual feel to to the shop, and initially liked the ‘shabby chic’ style of design.

We presented designs entitled ‘Modern’, ‘Diamond’, ‘Shabby’ and the chosen one shown here, which we titled ‘Hipster’. This effect was achieved with the combination of roughly drawn flowers and modern script lettering, shown here on a photo using faded, muted colours. The colours of the brand palette are shown here as little icons that could be used as stickers or labels to reinforce the brand in the shop.