Bater Law is a small law firm based in Pencoed, South Wales, who specialise in commercial recovery and dispute resolution.

The new logo has two main elements – the ‘Bater Law’ wording, which uses two weights of the same typeface to differentiate the two words, and the ‘B’ brand mark, which can also be used by itself when required.

The primary colour is a deep red, chosen as a colour with sufficient ‘gravity’ for the legal profession. To avoid being too staid, though, it is accompanied by a bold pink highlight colour, which adds a vibrancy reflective of the fact that this is a young, female-led company.

Working with New Realm Marketing, we created the logo itself, along with stationery and a set of brand guidelines to ensure that the brand look is always applied correctly.