Evolve Charging Solutions

A complete branding package for a new business in the electric vehicle sector.

Evolve is a new company established in 2021. Set up by a team of experienced electrical engineers, the company will plan, supply and install electric vehicle (EV) charge points for the home, workplace and commercial markets.

Working with New Realm Creative, I developed a complete new brand identity for Evolve, including the logo, stationery, website and a set of guidelines for future use of the brand style.

We worked through the usual process of developing several ideas for the logo. These reflected different aspects of the EV revolution, such as electrical power, charging batteries and environmental credentials.

Once the preferred option was identified, we worked through several stages of refinement that eventually brought us to the final design, complete with its ‘charging circle’ brand mark.

The circle was adapted with the ‘ev’ to create a standalone abbreviation of the logo for use in areas of limited space, for example the favicon on the website.

The letterhead and business cards use the charging circle as a pattern in the background, helping establish it as the brand symbol.

The use of the logo, fonts, patterns and colours are all laid out for future reference in the brand guidelines created for Evolve.

The rules laid out in the guide were used in creating the Evolve website, and were passed on to Elite Signs for the creation of a vehicle wrap.

If you’d like to see how Phase 3 Design can help you communicate your message, get in touch now.