DCW Service Guide
A booklet to accompany jewellery sales and serviced items.
This twenty page booklet was created for Diamond Centre Wales to be given to customers making a new jewellery purchase or having an existing item serviced.
Using DCW’s corporate fonts, the layout was kept clean and simple to focus attention on the important message detailing the Centre’s many services, along with instructions on how to care for precious metals and stones.
The photos from DCW’s existing library of images were chosen to match each other in style. Each focuses on a tiny detail, often with the craftsman’s hands or tools forming a soft focus background, emphasising the detailed custom work carried out there.
This booklet was accompanied by a sixty page Wedding Jewellery document, which details a wide range of rings for brides and grooms, as well as a selection of accompanying earrings, pendants and bracelets.
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