Club 58 is an exclusive, invitation-only members’ club run by Diamond Centre Wales.
For the launch, I was asked to produce invites, pop-up banners and posters for the showroom, and a 32-page booklet featuring DCW’s latest jewellery designs.
At the heart of the launch was the concept of ‘the elements’ – traditionally Earth, Fire, Water and Air – but adapted with a little artistic licence to Earth, Fire, Wind and Ice. I was given photos that DCW had already shot, and asked to adapt them to each of the four elements, adding backgrounds and other graphics that would build the theme.
Creating the images
Shown here are two of the ‘before’ images featuring models posed against blank backgrounds. My task was to blend these with backgrounds evocative of each of the elements. Where possible, I also included items of jewellery from each of the collections.
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