This branding project was for an architectural practice.
This was another project carried out with my long term collaborator, New Realm Creative. Their clients, Chapel Row Architecture, felt that the simple, self-made logo they had started out with no longer adequately represented the firm’s professional standing and wanted a new look created for them.
The brief was that the new logo should be simple and stylish, and should include an element that could be used as a standalone brand mark. Four options were put forward and the one chosen was this blue and charcoal logo featuring a bold, angular CR lettermark that can be used separately.
When the logo was developed to its finished state, I set about creating stationery and digital assets for online use, as well as a ‘brand book’. This details how the logo, colours and photography are used to create an overall and consistent brand look.
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