Bater Law

Bater Law is a small law firm based in Pencoed, South Wales, who specialise in commercial recovery and dispute resolution.

The new logo has two main elements – the ‘Bater Law’ wording, which uses two weights of the same typeface to differentiate the two words, and the ‘B’ brand mark, which can also be used by itself when required.

New Bater Law logo, red on white.

The primary colour is a deep red, chosen as a colour with sufficient ‘gravity’ for the legal profession. To avoid being too staid, though, it is accompanied by a bold pink highlight colour, which adds a vibrancy reflective of the fact that this is a young, female-led company.

business card design, bater law.
The front and back of the Bater Law business cards.

Working with New Realm Marketing, we created the logo itself, along with stationery and a set of brand guidelines to ensure that the brand look is always applied correctly.

We developed the branding with some texture backgrounds, stationery and a set of brand guidelines. Bater Law were able to pass on the guidelines to their web designers to ensure consistency.

How not to use a logo, Bater Law.
This page from the brand guidelines shows how even a professionally designed logo can look bad when it is applied incorrectly.

If you’d like to see how Phase 3 Design can help you communicate your message, get in touch now.